james’ opinion

From: James Duffy (eldufo@hotmail.com)
Sent: 16 June 2009 16:45:09
To: doormat@innocentdrinks.com
Subject: Grammatical error

Hello,

Your smoothie packaging contains a small grammatical error.

On the list of “innocent promises”, #2 reads: “It is cheaper to buy this carton than do the alternative; buying the fruit yourself and blending it in your kitchen.”

This semi-colon should in fact be a colon. Trust me. I know. Go on, look it up.

Frankly, you should all be ashamed of yourselves.

James

From: Innocent (hello@innocentdrinks.co.uk)
Sent: 17 June 2009 11:11:55
To: James Duffy (eldufo@hotmail.com)
Subject: Grammatical error [Your special number: 090616-000136]‏

Hello James,

Thanks so much for your email; it is great to hear from you.

We are indeed hanging our heads in shame. Thank you for your beady eyes and for pointing out our little typo. I will pass your email onto our creative team now and hope that we can get it changed before it goes out onto too many cartons and bottles.

All the best,

Lucinda